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Lillian Vernon (businesswoman)
Lillian Vernon (born 18 March 1927) is an American businesswoman, entrepreneur, and philanthropist. She founded the Lillian Vernon Corporation in 1951 and served as its chairman and CEO until July 1989, though she continued to serve as executive chairman until 2003, when the company was taken private by Zelnick Media. When it went public in 1987, Lillian Vernon Corporation was the first company traded on the American Stock Exchange founded by a woman. New York University's Lillian Vernon Writers House is named after her and houses the University's prestigious creative writing program.
== Early life ==
Lillian Vernon was born Lilli Menasche in Leipzig, Germany in 1927 to Erna Feiner Menasche and Herman Menasche, a successful dry goods merchant. (She later changed her name to Vernon, borrowing it from Mt. Vernon, New York, where she settled with her first husband Samuel Hochberg.) In 1933, Vernon fled Nazi Germany with her family to Amsterdam. As the political situation in the Netherlands destabilized, the family emigrated to the United States in 1937.〔Witchel, Alex. ("Sometimes a Great Notion" ). ''The New York Times'' 16 January 1997.〕
Taking up residence in New York City, her father, Herman Menasche, sold lingerie and later started a manufacturing company that specialized in leather goods, many of which were designed by Vernon. Vernon became a U.S. citizen in 1942. Vernon’s brother, Fred Menasche, later enlisted in the Medical Corps of the U.S. Army and she joined a Woman’s Auxiliary Canteen in support of the war effort. Fred Menansche, serving in Normandy, was killed in a grenade attack.〔Mehnert, Ute. "Lillian Vernon." (Immigrant Entrepreneur ). Web. 8 June 2011.〕
Vernon attended New York University from 1947 to 1949. In 1949, Vernon married Samuel Hochberg, who worked in his parents' women’s clothing store. To supplement their family income, Vernon started a mail order service from the kitchen of her Mt. Vernon home. She named the service the Vernon Specialties Company.〔National Women's History Museum. (Lillian Vernon )〕
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